Odd Future has drawn attention for violent, vulgar lyrics, but the complex, charismatic group’s secret to its sudden hype is its masterful use of social media.

Odd Future, also known as Odd Future Wolf Gang Kill Them All (or OFWGKTA), was an influential Hip Hop collective that emerged from Los Angeles. The group gained significant attention for their ...

The last big link was back in 2018, when an impromptu Odd Future reunion happened at the final installment of L.A.’s Low End Theory party series, where Tyler brought Earl, Syd, and Hodgy Beats ...