While whole milk has a moment, Oatly is leaning into coffee culture and absurdist marketing. Dairy is having a moment.

Oat drink brand Oatly is at the forefront of the plant-based revolution – and it has divided audiences in the process. Creative director Michael Lee talks to us about working in this landscape, ...

Marketing has played no small role in this stratospheric rise. Setting the tone for its bold efforts of the past five years has been Michael Lee, who joined as creative director in 2017.

Oatly’s creative director Michael Lee discusses the fight to make climate labelling mandatory. whatsapp 0 whatsapp 0 Facebook 0 Tweet 0 linkedin 0. Oatly: is offering free advertising space for the ...

Oatly’s creative director Michael Lee said: “So we’ve been mostly hanging around East London for a while now, chatting up the post-milk lifestyle to anyone willing to listen and figured it ...

Oatly has paid for high-profile advertising space and offered it to ‘Big Dairy’ for free if they publish the full climate ... though Oatly’s creative director Michael Lee tells The ...

Creative director Michael Lee talks to us about working in this landscape, building a voice founded upon Swedish humility, and embracing noise By Megan Williams 05/05/2020 7:50 am “I got a call from ...

Oat drink brand Oatly is at the forefront of the plant-based revolution – and it has divided audiences in the process. Creative director Michael Lee talks to us about working in this landscape, ...