20. Send out email or text drip campaigns A drip campaign is a series of automated emails used to nurture leads and stay top-of-mind with your sphere and former clients.

As a small business owner, you must consider how customers perceive your brand constantly. One way you might damage thei ...

Superb starlings help care for the offspring of birds they are not related to. “To me, that sounds like friendship,” one scientist said.

Too familiar? Too unfamiliar? How to do lead nurturing that blends relevance and discovery to drive action. The post Finding the sweet spot between relevance and discovery in B2B lead nurturing ...

Discover 12 different types of email campaigns and learn how they can be used to boost your email marketing strategy.

Email Marketing: An In-Depth Guide Email marketing is still a vital tool for digital marketers. Check out this guide for practical tips on creating successful email campaigns.

Your email list's quality is a critical element in your email marketing campaign's success. Learn 25 ways to grow an email list and what mistakes to avoid.

How Lead Nurturing Automation is Getting Smarter If you're in marketing or sales, you've probably heard about lead nurturing. Stay in touch with prospects through targeted content to move them down ...

For example, your first email may have an average, or even low, unique open and click rate but provided that you’re sending relevant, timely emails, you may find that over time, with more emails, the ...

Email marketing is a powerful tool for nurturing leads in a competitive online world. The aim is to send personalized emails to your prospects to build a relationship that drives sales. With almost ...

The multifaceted role of nurturing in consumer marketing, why it’s indispensable and how it can be implemented effectively.