Moore is responsible for the majority of Nike’s iconic ads and designs from the 1980s and several classic Adidas looks.

Nike's shift from "Just Do It" to "Why Do It?" reflects America's cultural embrace of hesitation over action, marking a troubling trend in brand messaging.

As he walked toward an outdoor stage on Nike’s 400-acre campus last Thursday, Chief Executive Elliott Hill stopped, chatted ...

Over the last decade, skulls and skeletons appeared in nearly one of every 200 new U.S. logos. As Halloween nears, we’re ...

Nike is the king of iconic footwear that always looks good, and the label’s other gear is often just as high quality. The ...

At long last, Caitlin Clark's signature Nike brand logo has been revealed, including dates for her logo apparel collection, signature shoe and signature logo apparel. As for the logo itself, it holds ...

Nike has released a new collection of apparel featuring WNBA star Caitlin Clark's official 'CC' logo. The collection includes t-shirts, hoodies, and pants, expanding on the initial logo t-shirt ...

'Bottom line: Nike didn't blow it, but they didn't prove the turnaround is here either,' analyst says after mixed earnings Nike reported quarterly results on Tuesday. Nike Inc. executives on Tuesday ...

Nike Inc. executives on Tuesday said the sneaker maker’s recovery won’t be “linear” and warned of falling second-quarter sales and a roughly $1.5 billion hit from U.S. tariffs, but the company’s ...

To continue reading this content, please enable JavaScript in your browser settings and refresh this page. Preview this article 1 min For the first time in more than ...

Earth Day is getting a sequel—and it comes with an unusually engaging logo. Founded by environmentalist Bill McKibben and Earth Day founder Denis Hayes, Sun Day is a global day of action that will be ...

Could the iconic swoosh be gearing up for a surprise sprint in the latter half of the year? As whispers of a potential turnaround ripple through Wall Street, Nike Inc. (NYSE:NKE) is signaling progress ...