Nike is betting Kim Kardashian can be its next Michael Jordan
Nike is joining up on a new brand with Kim Kardashian in a bet her star power can have the same impact Michael Jordan did 40 ...
Inside the clandestine Sonny Vaccaro-Michael Jordan meeting that changed Nike and sports forever
Sonny Vaccaro is considered one of basketball’s ultimate insiders and was re-introduced to a new generation through the Matt ...
How The Once Banned Air Jordan Became One Of The Most Worn Sneakers In The NBA
Nike’s willingness to pay Jordan’s fines was intended to be a marketing plan to sell the sneaker that was crowded with ...
Nike partners with Kim Kardashian, hopes to replicate success of Jordan shoes
Nike has announced a partnership with Kim Kardashian's Skims, creating NikeSkims. It is a long-term deal, but the companies ...
Nike and Skims Join Forces to Revolutionise Activewear—Here's Why It's a Big Deal
Nike has announced a groundbreaking partnership with Kim Kardashian's Skims to launch NikeSKIMS, a new women's activewear ...
'Michael Jordan of influencers’: Can Kim Kardashian best the activewear market?
Michael Jordan helped Nike become the name in basketball sneakers. Today, Kim Kardashian may be the one to help it do the ...
Sonny Vaccaro has plenty to say in memoir covering his remarkable career
Sonny Vaccaro's memoir shares how he became Godfather of summer basketball, got Nike to bet everything on MJ and took down ...
LeBron’s Latest Signature Shoe Is on Sale for as Much as 24% Off, and Nike Shoppers Say ‘You Won’t Be Disappointed’
LeBron James is the most decorated and popular NBA superstar this side of Michael Jordan, and right now a version of his ...
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Michael Jordan had brutal way of forcing his daughter to wear Jordan shoes instead of other brands
Understandably, Jordan is staunch in his loyalty to the brands that have made him a billionaire, with Nike chief among them. The extent to which he champions his endorsement partners is no better ...
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Nike Confirms the Release Details for Michael Jordan's Iconic ‘Flu Game' Sneaker
It's been rumored since last September and after an early launch at NBA All-Star Weekend, Michael Jordan's historic Air Jordan 12 Retro "Flu Game" sneaker is finally set to return to retail. Clad in a ...