Nike (NYSE:NKE) predicted Air Jordan would make only $3 million in sales over its first three to four years. Instead, the line brought in about $126 million in its first year. That breakout success ...

Fifteen years ago this week, the NBA changed forever. In a July 8 televised ESPN special dubbed "The Decision," LeBron James ...

Let's take a "deep dive" into the best LeBron 21 colourways of all time, examining the sneakers' overall design and ...

Beats announced a major upgrade to its acclaimed Beats Pill speaker. Now, there's an exclusive edition almost no one can get.

In video released on @AuburnFootball on X, fans got their first taste of Auburn’s classic blue jersey with a white Nike check ...

Despite being two years into her WNBA career, fans are still anxiously awaiting Caitlin Clark's first signature shoe. Clark ...

The low-top shoe — midnight navy and bright crimson with "vibrant hits of" university gold — retails for $190 a pair.

For about two years, Cooper Flagg has been expected to be the top pick in the 2025 NBA draft. That will finally become a ...

After a 5 year lull, two of America's most influential brands have teamed up again to create a capsule collection that ...

Meanwhile, Nike LeBron NXXT Genisus EP sneakers is priced at $160 and features the number “500” (the largest Monopoly Money denomination) on their inner quarter with James’ crown logo just ...

LeBron James’ favorite board game may be sold out (and commanding upwards of $5K), but you can still celebrate the NBA superstar’s love for Monopoly with a new limited-edition release of his ...

On sale for $120.97 (reg. $200), Nike LeBron XXII “What The Currency” sneakers are also lightweight with the support, cushioning and speed you’d come to expect from the sports apparel company.