“We are excited to enter this new partnership with Nike, a brand that consistently champions athletes and sport around the ...

LeBron James is going to make historic milestones in the upcoming season. Here are the top three records and detailed information.

The long wait is over. Auburn athletics is officially "Team Nike." ...

Just days after declaring as a free agent to the disappointment of his hometown fans in Cleveland, LeBron James goes ...

Endorsements that he does include Nike (a $1 billion lifetime deal), PepsiCo, and Beats by Dre. Outside of the court, LeBron is invested in Fenway Sports Group, which earns him stakes in entities like ...

The Lakers and Mavericks have done business together before as evidenced by the Luka Doncic trade. Could LeBron James be ...

LeBron James opted into his player option, but comments from Rich Paul hinted at a possible trade this offseason.

The Lakers acquired Luka Dončić at the trade deadline. Dončić is 26. If the Lakers manage their roster around him properly, ...

Auburn University and Nike officially kick off their 10-year agreement on July 1, 2025. The agreement was announced on April ...

Bruce Springsteen joins Taylor Swift and Rihanna on the list of stars who have made the big bucks in music, sports, media, ...

The business of sports is booming—and this week, it's all about trades, trademarks, and touchdowns. This week on Yahoo Finance Sports Report, host Joe Pompliano takes a look at some of this week’s ...