From Nike to Epic Games to Madison Reed, here are the major companies partnered with UConn women's basketball guard Paige Bueckers.

The UConn women's basketball team will travel cross country this week to Spokane for the NCAA Sweet 16. What does it mean for the Huskies?

As a young kid, Catherine Driscoll primarily thought of tennis as a recreational activity and a way to spend time with her family and friends.  She entered freshman year simply hoping to make the team ...

Nike Giannis Immortality 4 Watermelon release on May 1, 2025 for $85 via KicksOnFire app. https://t.co/mbTSuk0DrL pic.twitter ...

Air Max Day, celebrated annually on March 26, commemorates the debut of Nike's revolutionary Air Max 1 sneaker — which dates ...

Basketball is a game that requires not just talent but also dedication and hard work. The blend of athleticism, strategy, and ...

Dick's Sporting Goods raised eyebrows by buying the Paul Skenes MLB Debut Patch card for $1.11 million last week ...

Learn about Colin Kaepernick's journey from the NFL to becoming a global symbol of activism, social justice and courage in ...

Ken Griffey Jr.'s iconic Nike Air Griffey 1 is making a comeback. Check our Sneakers news for more upcoming releases and ...

While the Big Game will always top the list of singular sporting events, the excitement surrounding March Madness is next-level for college sports fans, with brands constantly finding new and creative ...

Tattoos depicting warriors, superheroes, lions and the Olympic rings were among the motivational motifs inked onto some of ...

This story first appeared in the March 4, 1998, edition of WW.