So far, it’s been a big success, according to Nike runners. Utah’s Caleb Olson wore a prototype of the Radical AirFlow ...

Nike's shift from "Just Do It" to "Why Do It?" reflects America's cultural embrace of hesitation over action, marking a troubling trend in brand messaging.

The ‘Desert Elephant’ AJ3 is what happens when the Black Cement grows up—same soul, smoother swagger, and built for grown-up ...

The Nike Black Friday sale 2025 is nearly here — and trust us, it’s going to be a big one. The sportswear giant doesn’t do ...

Auburn’s two star wide receivers are continuing to elevate their personal brands. Cam Coleman and Eric Singleton Jr. signed NIL deals with Nike, as shared by the brand on its Instagram page on Friday.

At the 43-minute mark in the episode, Godsick told an incredible story of how a 24-year partnership between Federer and Nike ended and how it led to the rise of Uniqlo and On in tennis. 2017 - Final ...

Since retiring from tennis in 2022, Roger Federer has remained active in the sport. In addition to attending Majors and participating in various events, Federer has also built a massive sportswear ...

Top college basketball recruits Tyran Stokes and Aaliyah Chavez signed multiyear shoe contracts with Nike on Friday as part of the company's 2025 NIL class. "Partnering with Nike means I'm joining a ...

Nike on Tuesday reported its first quarterly sales increase in six quarters, a sign of progress in the company’s turnaround effort. The sportswear company said sales in the three-month period that ...

Nike is asking Gen-Z a whole new question about sports, one that is just begging to be answered. Just recently, the iconic shoe brand revealed a new slogan: “Why Do It?” augments but doesn’t replace ...

Hall of Famer George Raveling passed away on Monday at the age of 88. The legendary basketball coach who played a pivotal role in shaping the sport's history has lost his battle with cancer. The sad ...