Nike's Kendrick Lamar-fueled 'I Love L.A.' ad after Dodgers’ World Series win nods to the Drake beef and fuels L.A.–Toronto rivalry.

This is the second time Rose and Nike teamed up on the Shox MR4. In 2023, the duo launched two colorways – yellow/orange and ...

The two faced off in last season's Western Conference finals with Gilgeous-Alexander's Oklahoma City Thunder not only winning ...

The Kirkland Signature x Nike SB Dunk Low outfits a legendary Swoosh shoe in a sweatshirt-inspired upper. First released in ...

The Oregon Ducks will debut their latest alternate uniform against the Wisconsin Badgers this weekend, which features tie-dye ...

These are the questions bouncing around my head right now. Because today, Nike announced something called Project Amplify, an ...

The still-in-development Project Amplify—roughly akin to an e-bike for your feet—helps make a full-out sprint feel like a ...

Amplify is a long-running experiment to build a type of exoskeleton that helps people run and walk with reduced effort.

Two highly orchestrated days in Beaverton demonstrate that Elliott Hill has things back on course. The only limits are Nike’s ...

Los Angeles Lakers star LeBron James will wear an All-NBA patch on his jersey when he makes his 2025-26 season debut.

Players such as Shai Gilgeous-Alexander and Evan Mobley will have their respective trophy icons sown above the Nike swoosh on ...

Nike's Fifth Avenue store was reconfigured to align with CEO Elliott Hill’s so-called “Sport Offense” strategy.