The AI can pull up the names of actors in TV shows, crank up the brightness, and even dim the lights when you fall asleep

If we buy Microsoft’s recent ad campaign logic that any Game Pass-running device is an Xbox, it’s time to congratulate LG smart TV owners: You’ll soon own an Xbox. (Yippee!!) Microsoft announced Monday that the Xbox app will arrive on LG’s latest smart TVs later this year,

At CES 2025, Samsung unveiled its new lineup of smart TVs. The South Korean company is betting on its Vision AI technology, which not only powers “amazing picture quality, but also serves as your adaptive, intelligent companions.” The new lineup includes updates to the Neo QLED 8K, Neo QLED 4K, OLED models, and The Frame TVs.

LG and Samsung have both announced their 2025 smart TVs at CES this weekend, and some of them will include access to Microsoft’s Copilot AI assistant. Both TV manufacturers are chasing the artificial intelligence hype train with dedicated AI sections on their smart TVs that include a shortcut to a Copilot web app.

Samsung kicked off its CES plans by highlighting its strategy to expand AI across its tech, in a way that is connected and personal, as well as showcasing its latest devices, including the new flagship Neo QLED 8K QN990F TV.

At CES, Copilot is making its way to your living room with LG and Samsung adding it to their TVs. LG mentions the Copilot integration in its 2025 OLED evo lineup announcement. The TVs will be "powered by AI-driven personalization [to offer] a customized experience tailored to each user,

Watch Samsung's new video ad imagining how Vision AI could help to improve a family’s viewing experience on a TV at home.

All part of the brand’s desire to “transform screens into adaptive, intelligent companions that simplify and enrich every day living,” apparently.

Samsung TVs will now feature capabilities like Live Translate and Click to Search, while also serving as a central hub for smart home devices.