The arrival of the "Bright Crimson" colorway in the Nike LeBron NXXT Genisus marks a significant turning point in the history ...

As LeBron James has risen to international stardom, he has had a silent partner. This is the story of how Randy Mims became ...

"Amazing looking shoe, amazing design, amazing fit, and an amazing price. I love this shoe. I love this product," says one ...

During his senior year of high school, before forgoing college and going straight to the NBA where he would be drafted by his ...

Before LeBron James had numerous sponsorships with the Lakers, he revealed his first major contract offer by Reebok.

LeBron James has revealed why he turned down a $10 million shoe deal at 18. The Los Angeles Lakers player appeared on the ...

LeBron James has been the face of Nike basketball, signing a lifetime deal with the brand in 2015, reportedly worth over US$1 ...

Lakers forward LeBron James has accomplished virtually everything, but it wasn't until this season that he registered the ...

LeBron James recently opened up on the New Heights podcast, hosted by Travis and Jason Kelce, sharing a fascinating story ...

NBA. LeBron James breaks his social media silence for a good reason as Pacific Palisades fires rage NBA. LeBron James celebrates his birthday by quashing NBA future speculation with an epic ...

Lillard now joins LeBron James and Kevin Durant ... different from his other on-court models. The new "Dame Time" sneaker is not a basketball shoe, but rather an Adidas Superstar model and ...