Nike is rumored to add the “Guava Ice” colorway to the Nike LeBron Witness 8 sneakers. The new Guava Ice sneakers will come ...

The arrival of the "Bright Crimson" colorway in the Nike LeBron NXXT Genisus marks a significant turning point in the history ...

The Arena Media Brands, LLC and respective content providers may receive compensation for some links to products and services on this website. Nike just released the latest LeBron James basketball ...

While he eventually signed with the swoosh, James told NFL brothers Travis and Jason Kelce on their podcast New Heights that ...

Before LeBron James had numerous sponsorships with the Lakers, he revealed his first major contract offer by Reebok.

Can you imagine Nike without LeBron James? The shoe-giant has been synonymous with the NBA star for over two decades but the ...

Of the many sports podcast shows online, none get bigger stars than New Heights with Jason & Travis Kelce. The two football legends consistently get the most popular athletes to appear on their ...

LeBron James faced a career-defining decision between Nike, Adidas, or Reebok. Reebok nearly secured him with a $10 million ...

Lakers rookie Bronny James set a new career high in scoring on Friday in the G League to lead the South Bay Lakers to a win ...

For over 20 years, LeBron James has been the face of Nike basketball, signing a lifetime deal with the brand in 2015, reportedly worth over US$1 billion. But James' future with the Oregon-based ...