As LeBron James has risen to international stardom, he has had a silent partner. This is the story of how Randy Mims became ...

Basketball fans can and will entertain plenty of debates surrounding Los Angeles Lakers forward LeBron James. It will be impossible to answer questions like where he would have gone to college and ...

"Amazing looking shoe, amazing design, amazing fit, and an amazing price. I love this shoe. I love this product," says one ...

Nike is rumored to add the “Guava Ice” colorway to the Nike LeBron Witness 8 sneakers. The new Guava Ice sneakers will come ...

Los Angeles Lakers forward LeBron James appeared on the most recent episode of New Heights to discuss his ... Nike was always his first choice for a sneaker sponsor. James clarified that it ...

Can you imagine Nike without LeBron James? The shoe-giant has been synonymous with the NBA star for over two decades but the ...

Before LeBron James had numerous sponsorships with the Lakers, he revealed his first major contract offer by Reebok.

LeBron James faced a career-defining decision between Nike, Adidas, or Reebok. Reebok nearly secured him with a $10 million ...

The boat racing league advertises itself as a mix of entertainment and environmental improvement efforts. The E1 Series' commitment to the creation of efficient all-electric watercraft along with its ...

Lakers forward LeBron James has accomplished virtually everything, but it wasn't until this season that he registered the ...

Nike have delivered on their Caitlin Clark promise. The shoe-giant announced that they will release a signature shoe and logo for the 22-year-old and the plans behind it are ...