Not literally, of course. But the legendary watch owes its popularity—if not its underwater cred—to everyone's favorite spy.

When video games are sometimes more cinematic than cinema itself, it was vital that a new Bond channelled that energy. IO ...

28 Years Later actor Aaron Taylor-Johnson has often been at the top of conversations surrounding the next James Bond, but ...

Watch fans were both stirred and a little shaken by the news that an OMEGA worn by James Bond was heading to auction. With ...

The brand has been heavily associated with James Bond and British cinema since 1995 when Pierce Brosnan sported an Omega Seamaster Professional 300M in GoldenEye – six years after Timothy Dalton ...

In February 2025, Amazon took control of the James Bond franchise away from its longtime stewards, the Broccolis, and is now ...

The popularity of OMEGA's own white-dial Speedmaster, still in limited supply at that point, also helped sway me. But ...

Aspiring watch collectors seeking quality timepieces that aren't Rolexes should consider these brands, watch and style ...

We witnessed the greatest endurance competition in motorsport, took a closer look at the Aston Martin Valkyrie – and saw some ...

Nearly three years have passed since Daniel Craig’s final outing as the secret service agent hit cinema screens ...

Swiss watchmaker Omega has opened a new boutique in Boston’s upscale Back Bay neighborhood, offering timepiece enthusiasts a ...

When we first did it 50 years ago, there were no tools for it.” Unlike the Speedmaster, which was retrofitted for the space ...