If you’re planning a road trip through Nebraska, you won’t want to miss the state’s unique and quirky roadside attractions.

Potential tourists can’t say Nebraska didn’t warn them. Nebraska’s tourism commission announced Wednesday that the tagline for its new tourism campaign is “Nebraska: Honestly, it’s not ...

Nebraska’s new tourism campaign is being met with mixed reactions on social media, as the Cornhusker State’s fiercely self-deprecating campaign sarcastically highlights the very virtues it is ...

LINCOLN, Neb. — Nebraska’s no longer nice, at least in its next tourism campaign. The new sales pitch has a decidedly self-deprecating bent: “Nebraska. Honestly, it’s not for ever… ...

The state of Nebraska has taken an unusual approach to promoting tourism. The counterintuitive approach with self-effacing slogans – “Honestly, it’s not for everyone” – has gained a lot ...

Boiling down nine months of research — including surveys and interviews with more than 3,500 people in a $75,000 initiative — the Nebraska Tourism Commission says it found the essence ...

So tourism officials are trying out a new approach. On Wednesday, the Nebraska Tourism Commission revealed its new slogan: “Honestly, it’s not for everyone.” ...

LINCOLN, Neb. (AP) — Nebraska’s no longer nice, at least in its next tourism campaign. The new sales pitch has a self-deprecating bent: “Nebraska. Honestly, it’s not for everyone.” ...

Growing Nebraska’s tourism industry helps the state’s economic development, Sabin said. In 2022, Goodwin said, visitors to Douglas County spent about $1.46 billion — another five-year high.

Nebraska’s tourism commission announced a new promotion to attract out-of-state tourists that admits “honestly, it’s not for everyone.” But the campaign highlights pictures of the outdoors ...