As national brand manufacturers navigate the private label landscape, this research will help them decide whether they should get into this intensely competitive business.

(The South Korean national brand has acquired that power; Japan has lost it since the 1990s.) True, American tech is better than European tech. But so is the branding of American tech.

Though 59% of national brand marketers say local marketing is essential to their business growth and profitability, only 7% say they have highly evolved campaigns in place—complete with measurements ...