In celebration of Papua New Guinea’s 50th Independence Anniversary, Brand Hero PNG has launched a limited-edition line of ...

A national brand's greatest strength is its broader recognition relative to store brands. A national brand is distributed through various retail outlets nationwide.

Store brand vs. name brand: How to save money on your grocery bill Experts say store brands can save shoppers significant money compared to national brands, and coupons can help fill any gaps ...

The National Broadcasting Corporation (NBC) launched its brand new website last month, after some sprucing by software engineer Fresnel Kim.

As national brand manufacturers navigate the private label landscape, this research will help them decide whether they should get into this intensely competitive business.

A team from rugby league hotspot Papua New Guinea will enter the National Rugby League from 2028 after officially being granted a license. Australian Prime Minister Anthony Albanese and his Papua ...

Car brands were already rebuilding Germany’s national brand in Germans’ own minds. In a postwar country afraid of its own nationalism, carmakers became safe repositories for patriotic pride.

Electric vehicle company Rivian is launching its first-ever comprehensive national brand campaign. The campaign, which is themed “Real Rivian Adventures,” marks a significant step in Rivian's ...

The recent endorsement by Australian Prime Minister Anthony Albanese for a National Rugby League Team for Papua New Guinea (PNG) is proof that Australia continues to use “sports diplomacy” as ...

"Cash In" is the company’s largest marketing campaign to-date that highlights the benefits of using Cash App as a primary financial services platform ...

Though 59% of national brand marketers say local marketing is essential to their business growth and profitability, only 7% say they have highly evolved campaigns in place—complete with measurements ...