In a bold and visionary announcement, multi-disciplinary artist, actress, and humanitarian ISDEIVSA (formerly known as Ishita ...

Luxury fashion houses are falling out of favour with younger consumers, as the rise of “quiet luxury” turns consumers off ...

Companies use it to expand into new markets and product categories. The global brand licensing market was valued at $337.6b ...

What started as a conversation between two sisters—about disability, design, and what childhood feels like—soon became a ...

If there were ever a time to abandon your heritage and go ostentatiously “woke” with your corporate branding it was almost certainly not November 2024, the month Donald Trump was re-elected to the ...

Western culture places a hefty premium on authenticity, and consumers are willing to pay a lot for ‘the real thing’. But what ...

In developing economies, where entrepreneurship is often driven by necessity and market conditions are highly fragmented and informal, the role of branding and brand management is frequently ...

On July 1, founders Bryce and Stephanie Tarnasky sold the business to new owners Matt and Mary Maroon. The agreement includes ...

Here's how luxury brand collaborations of tennis players redefine success, blending sport, style & influence in the new ...