T he NCAA men's basketball tournament saw all four top seeds reach San Antonio for the first time since 2008, when the Kansas Jayhawks cut down the nets. Just over 43,000 fans saw that title game.

Strong TV ratings and attendance, women’s basketball in good place heading to NCAA Tournament People aren’t just watching on TV, but also showing up at games. The power conferences had strong ...

Last year's women's national championship game drew in record attendance and also saw 18.7 million viewers tune in, becoming the most-watched women's college basketball game ever with an 89% ...

A women's basketball team that reaches the Final Four of the NCAA tournament could bring its conference roughly $1.26 million over the next three years in financial performance rewards.

NCAA Men's Basketball Tournament. Add Topic. Auburn basketball sends Elite Eight crowd into a frenzy with win: 'We couldn't be happier' Andy Mathis. Special to USA TODAY. Hear this story.

The Kentucky Wildcats will host Liberty, Fairfield and Kansas State for the opening weekend of the 2025 women’s NCAA basketball tournament.

It brings to mind the NCAA championships TV deal, which was signed before the 2024 tournament. The value of women’s basketball has already exploded in the intervening months, but the NCAA is ...