LISBON, Maine (WGME) -- “Hang Loose, Drink Moxie.” That’s the theme for the 41st Moxie Festival in Lisbon! The festival, ...

Moxie's legacy is that of a soda with a unique flavor that's more than a bit divisive. It's both controversial and difficult ...

Moxie, beloved by some and hated by others, has a wacky and wonderful history. The beverage was created in 1876 by Maine-born ...

Fans of Maine's state drink, a quirky soda called Moxie, are absorbing the news that it could be headed for the big time. This week, the Coca-Cola corporation announced it bought the rights to Moxie.

It's not often that a small, regional drink gets national attention. But when you're snapped up by one of the world's largest beverage companies, soda fans listen. Thanks to Coca-Cola, Moxie, the ...

The Moxie Festival dedicated to the quirky soda gets underway in earnest Saturday with a parade, music and a chugging contest in Lisbon.

In honor of the Moxie mania coming up this weekend in Lisbon, here are a few things you probably didn’t know about America’s oldest continuously produced pop. The drink came before the word ...

LIBSON, Maine — One Maine town is showing its moxie this weekend. The Moxie Festival dedicated to the quirky soda gets underway in earnest today with a parade, music and a chugging contest in ...