LISBON, Maine (WGME) -- “Hang Loose, Drink Moxie.” That’s the theme for the 41st Moxie Festival in Lisbon! The festival, ...

LISBON (WGME) -- The 41st annual Moxie Festival is now underway in Lisbon. The theme this year is “Hang loose and drink Moxie ...

Moxie, beloved by some and hated by others, has a wacky and wonderful history. The beverage was created in 1876 by Maine-born ...

It's not often that a small, regional drink gets national attention. But when you're snapped up by one of the world's largest beverage companies, soda fans listen. Thanks to Coca-Cola, Moxie, the ...

LIBSON, Maine — One Maine town is showing its moxie this weekend. The Moxie Festival dedicated to the quirky soda gets underway in earnest today with a parade, music and a chugging contest in ...