Watch Samsung's new video ad imagining how Vision AI could help to improve a family’s viewing experience on a TV at home.

Good news for the skeptics: 2025 will hopefully be a year of more practical AI use cases for advertising, especially for ...

Comcast on Monday introduced a platform to make ad buys across TV, linear and digital as easy as on search and social media ...

Avocados From Mexico’s big game commercial blended AI and guacamole. This year, it’s getting an assist from former NFL star ...

Can artificial intelligence make human analysts irrelevant? That’s the question on everyone’s mind as AI models completely ...

In dialogue with The Drum’s US associate editor Kendra Barnett, the media executive conjectures on the transformative role of ...

Sam Scott returns to mark the homework of 2024 marketing predictions in his column, The Promotion Fix. It’s an annual ...

The independent TV operating system maker Whale TV is starting to roll out a new iteration of its Whale OS that includes AI ...

In 2025, generative artificial intelligence (AI) models will become much more useful because many of the companies involved ...

Ad tech is headed to the stratosphere. Not, like, growth-wise. But ad tech and marketing software is shifting to cloud-based ...

Even companies such as Netflix and Amazon, which until recently relied mainly on subscriptions, are getting in on the action ...

Mohan (51) named chief executive in 2023 after five years as chief product officer, is launching a suite of AI-infused ...