Michelin’s cutting-edge tire tech will eventually trickle down to us mere mortals. T ires don’t usually get the limelight in motorcycle racing. It’s always the bikes that ge ...

The look of the Michelin Man was inspired in 1894, when a pile of tires at the Lyon Universal Exhibition caught company co-founder, Édouard Michelin's eye.

If you have Michelin tires, you may have noticed a little Michelin Man near the trend. It turns out, this character has a hidden meaning.

If you happened to roll past Watkins Glen International the day after Colin Braun and Tom Blomqvist won the Sahlen’s Six ...

Michelin has already been working with several automakers in Europe, North America, and Asia to test its algorithm’s accuracy. In one test with a private company, Michelin equipped a fleet of ...

Michelin tires with Bluetooth. In a TikTok video, tire shop worker Antonio (@ant_510) zooms in on a Michelin Pilot Sport 4S tire. He shows the sticker, which sports a Bluetooth logo.

But even if Michelin is arguably one of the most recognizable brands in the automotive and travel industries, not many are aware of who's behind its success and where its car tires are made.