Fanatics CEO Michael Rubin is convening LeBron James, Tom Brady, Kevin Costner, Spike Lee, Travis Scott and Jay-Z under one roof in New York this week.

CMC Sports. Michael Rubin says Fanatics is only 25% of where he wants it to get to. Posted: June 18, 2025 | Last updated: June 18, 2025. In this exclusive interview, Michael Rubin — founder and ...

In this exclusive interview, Michael Rubin — founder and CEO of Fanatics — shares the remarkable journey behind building one of the most powerful companies in sports and e-commerce. He tells the story ...

A painting hangs just outside Michael Rubin’s Fanatics Manhattan office with a message that might as well be his motto. “Let’s F*kin Go,” it reads. Rubin, the Fanatics CEO who built the ...