Vita Coco co-founders Michael Kirban and Ira Liran pulled out all of the stops, including a risky financial strategy, to become the top U.S. coconut water brand.

Michael Kirban's formula for success is simple: Bring me some fierce competition, and challenge me to beat it. Turning competitive threats into motivational fuel helped drive Kirban, 48, and his ...

— -- Two guys walk into a bar… No, it’s not the beginning of a bad joke, but the start of the Vita Coco story. Founders Michael Kirban and Ira Liran launched Vita Coco 12 years ago after ...

Vita Coco co-founder Michael Kirban went into shock when Coca-Cola bought a stake in the coconut water company’s biggest rival. Here’s how he took on a giant.

MICHAEL KIRBAN: Yeah, I mean, we believe that this business has the foundation to be a large, healthy beverage platform. We're generating a lot of cash, and we think that over time M&A should play ...

Vita Coco executive chairman and co-founder Michael Kirban discusses changes in beverage demand and why it partnered with Target to launch its latest product on 'The Claman Countdown.' A lawsuit ...

Vita Coco's executive chairman Michael Kirban sells over $600k in company stock. Open in App ...

Vita Coco executive chairman Michael Kirban sells $1.39 million in stock. Open in App ...

Vita Coco co-founders Michael Kirban and Ira Liran pulled out all of the stops, including a risky financial strategy, to become the top U.S. coconut water brand.

Vita Coco's executive chairman Michael Kirban sells over $600k in company stock. Open in App ...

Vita Coco executive chairman Michael Kirban sells $1.39 million in stock. Open in App ...

Vita Coco co-founders Michael Kirban and Ira Liran pulled out all of the stops, including a risky financial strategy, to become the top U.S. coconut water brand.