Step 4: Audience targeting. Advertisers used to Meta will need to adjust as Google Ads doesn’t rely on interest-based targeting. Instead, you’ll use: ...

Choosing between Google Ads and Meta Ads isn’t about which platform is better. It’s about which makes more sense for your goals, audience, and spend. As both platforms continue to change with ...

Advertisers sound off on Google, Meta, and Microsoft Ads: what they love, what’s frustrating, and where PPC platforms must improve in 2025.

Google sucker-punches Meta with ad changes that could cost Zuckerberg billions By . Theo Wayt. Published Feb. 16, 2022. Updated Feb. 16, 2022, 10:29 a.m. ET. Explore More ...

Retailers are partnering with Meta and Google to boost their ad businesses. These partnerships focus on data to target and measure ads more effectively. Retailers are rushing into this space to ...

Sen. Marsha Blackburn is probing whether Meta and Google are potentially coordinating with top marketing firm Cox Media Group to "actively listen" to Americans' phone calls and use that ...

Meta and Google teamed up to run a secret campaign that deliberately targeted 13 to 17-year-olds with Instagram ads on YouTube according to the Financial Times, breaking the search giant’s own ...

Google and Meta made a secret deal to target advertisements for Instagram to teenagers on YouTube, skirting the search company’s own rules for how minors are treated online.

Facebook, Instagram, Google and YouTube are clamping down on political ads in an effort to combat misinformation that could undermine trust in the results of a contentious election or stir up unrest.

Advertisers sound off on Google, Meta, and Microsoft Ads: what they love, what’s frustrating, and where PPC platforms must improve in 2025.