In a legal filing submitted to a UK employment tribunal, Purkayastha said the return of investment (RAOS)—an important metric ...

Whistleblower claims Meta deliberately exaggerated the success of its Shops ads to mitigate revenue losses caused by Apple’s privacy restrictions on iOS tracking.

Meta's boosted forecast reflects its push to improve advertiser returns by using AI and automation to optimise ad delivery ...

In the past 12 months, The Epoch Times has spent over $300,000 on Facebook and Instagram ads promoting political surveys to collect the emails of Canadians using a series of anonymous pages.

Meta ads help small businesses turn social media engagement into leads and sales by targeting specific audiences with tailored objectives and ad formats like videos and Stories. Using Meta ...

Meta has been accused of inflating the return on ad spend (ROAS) for ads running on its Shops network, in serious allegations ...

Malaysia Airlines (MAB) is finding itself in an unexpected position after elements of its global brand campaign “Time For” ...

Anti-suicide charity The Molly Rose Foundation has urged brands to demand more from TikTok and Meta after ads were found next to harmful content on the platforms.

Zocket AI is one of the world’s leading providers of AI-native advertising solutions. The company's platform has processed ...

Aspire.io, the leading word-of-mouth commerce platform, launches the first rollout within CreatorAds Suite, bringing the entire Meta Partnership Ads workflow—from usage rights to media buying to ...

Meta has decided to stop serving political, electoral and social advertising on its platforms in the European Union rather than be subject to upcoming regulation.

Meta Platforms will end political, election and social issue advertising on its platform in the EU in early October, blaming legal uncertainties due to new EU rules on political advertising, the U.S.