In a legal filing submitted to a UK employment tribunal, Purkayastha said the return of investment (RAOS)—an important metric ...

Whistleblower claims Meta deliberately exaggerated the success of its Shops ads to mitigate revenue losses caused by Apple’s privacy restrictions on iOS tracking.

In the past 12 months, The Epoch Times has spent over $300,000 on Facebook and Instagram ads promoting political surveys to collect the emails of Canadians using a series of anonymous pages.

Meta has been accused of inflating the return on ad spend (ROAS) for ads running on its Shops network, in serious allegations ...

Malaysia Airlines (MAB) is finding itself in an unexpected position after elements of its global brand campaign “Time For” ...

Anti-suicide charity The Molly Rose Foundation has urged brands to demand more from TikTok and Meta after ads were found next to harmful content on the platforms.

Zocket AI is one of the world’s leading providers of AI-native advertising solutions. The company's platform has processed ...

In what appears to be a pattern of behavior reaching back a decade, Meta is said to have lied about ad performance numbers while quietly sidestepping Apple's iPhone safeguards.

CTV advertising platforms often try to sell small businesses on how closely the channel resembles the digital marketing ...

Meta Platforms gains traction in AI with strong capex, ad tools, and monetization momentum building on social dominance.

Meta’s AI translations tool that auto-dubs Instagram and Facebook Reels between English and Spanish with voice cloning and ...

I still remember the first time a client told me, “Meta is eating my money, and Google isn’t giving me anything back.” You might also like YouTube Now Guessing Your Age by What You Watch, Not What You ...