Traditional metrics can’t capture how campaigns interact. Test for multiplicative and synergistic effects and rethink paid ...

The story of the yet-to-be-titled Battlefield 6 has so far focused on a series of promising playtests. DICE is all-in on its ...

Logan Kilpatrick has become the public face of Google's AI offensive, and, intentionally or not, a one-man marketing machine.

DAGMAR (defining advertising goals for measured advertising results) is a marketing method used to set a campaign's objectives and measure its success.

Celebrity podcaster Alex Cooper’s seventh-inning stretch performance Sunday led to loud booing and a debate over whether the ...

Apple is appealing the 500 million euro ($570 million) fine that it is facing in the European Union for allegedly violating ...

In a global study over four years, researchers discovered that people who are seen as cool share similar traits in countries ...

Clean label is a broad concept without a clear definition, but holistically, it’s about simplicity, clarity, and transparency ...

We spoke with Tahiri about the evolution of nutrition innovation, the importance of understanding consumers on a deeper level ...

Learn the key types of paid media, how they work, and when to use them to get better results from your marketing budget.

Using pictures for authentic sustainability stories, bringing real corporate logos to fictional racing, it’s sale (and tariff ...