Contained in its hideous visage is the reason why memes are dead. Hear me out. The internet was a very different place in the early days of memes.

Hence the meme costume. Dressing up like an internet phenomenon has been around for at least a decade, definitely since folks started throwing HallowMeme costume parties in New York City in 2009.

Memes aren’t built to last. This is an accepted fact of online life. Some of our most beloved cultural objects are not only ephemeral but transmitted around the world at high speed before the ...

There are dozens more classic, now-dead memes in the r/AskReddit thread. Check it out and remember laughing, raging, and being annoyed online as the world wide web existed five to ten years ago.

The meme index is up by nearly 60% this year, outperforming the s&p 500 by 40 or so percentage points. Returns on individual holdings are more bonkers still, even if some stocks have risen from a ...