Americans’ Favorite Medium Is Television, ... In fact, among all media, TV ads scored highest with viewers, who said that, as far as ads go, the ones they watch on TV work best.

As Channel 4, ITV and Sky join forces in Cannes to launch a premium video advertising marketplace, it’s a sign of a bold ...

The value of global advertising revenue from retailer-owned e-commerce sites is growing so fast that the medium, known as retail media, is forecast to exceed television revenue by 2028.

Media execs are betting on AI to jump-start their businesses. Here are the most intriguing use cases, from automated captions ...

PR and corporate communications professionals have a lot of channels—social, newswire, web pages, emails, etc.—to analyze when determining the success of their press releases. For most ...

As early as the 1970s, she demonstrated that mass media was fair game as artistic material, and that its power could be ...