Mattel says it believes there’s currently a gap between the toys that are stereotypically targeted to boys and those aimed at girls. Creatable World is aiming to fill that void.

In another splash, Mattel announced it will add a boy character for the first time to its American Girl line of dolls and accessories. Advertisement In a Tuesday statement, she said China presents ...

Mattel Says Their New Gender-Neutral Dolls Will Help Boys Become Better Fathers “The kids did not want their toys to be labeled.” By Joshua St. Clair Published: Sep 25, 2019 11:15 AM EDT ...

Mattel, the toymaker behind Barbie dolls and Hot Wheels cars, is now officially woke. The company has launched its first gender-inclusive dolls to encourage more creative play for girls, boys and ...

Mattel Inc. unveiled a doll line on Wednesday that doesn’t come with a designated gender. ... Mattel’s newest dolls can be boys, girls, neither or both. Matt Townsend. Bloomberg News.

Toy manufacturer Mattel has launched what is believed to be the world's first gender-neutral doll.; Available worldwide, the "Creatable World" line of dolls can have long or short hair and come ...

Mattel has launched the world's first gender-inclusive dolls, called “Creatable World.” The various doll figures come with a kit of various hair, clothes, and accessory options so kids can ...

It’s time to move over, Barbie. Toy giant Mattel, maker of the world-famous (and hyper-feminine) Barbie doll, has just released a doll line that is almost the antithesis of the iconic doll.

Months after Mattel announced plans for BTS dolls, the American toy manufacturer on Tuesday shared a first look at the forthcoming collection made in the image of South Korea’s most popular boy ...

Mattel had been teasing silhouettes and close-up shots of the dolls since earlier this month, but the recently shared images show the Bangtan Boys in full effect — pint-sized stage lights and ...

Barbie manufacturer Mattel wants to make the next big thing in children’s toys, and it has an idea that combines progressive gender politics with shattering beauty standards: gender-neutral dolls.

Mattel's Barbie dolls represented the traditional image of a girl and preteens embraced the hairstyles, thick eyelashes and spike heels that came with her. But now, Mattel is introducing dolls that ...