Japan's green tea exports, including matcha, rose 25% by value to 36.4 billion yen ($252 million) in 2024, driven largely by ...

Market turmoil has spurred a fierce debate among the matcha faithful about who exactly is responsible for the dwindling ...

From white chocolate to black sesame, matcha drinks and desserts at these metro Phoenix cafes are anything but ordinary. Here ...

Matcha consumption is soaring in Australia and around the world, and prices are about to follow. The spring harvest of tencha ...

From soft serve and lattes, to cakes and tiramisu, enjoy the best of green tea at these best matcha cafes in Hong Kong.

Matcha, a ceremonial tea that has existed in Japan for centuries, is as popular as ever. It’s understandable: This form of green tea has an undeniable amount of health benefits, especially if you ...

Supply problems, compounded with increasing prices due to tariffs, have hit Seattle-area coffee shops hard, leading to a lowered inventory or no matcha at all.

Once sacred in tea rituals, matcha now rules modern culture, redefining routines and feeds with its calming charm, one ...

Matcha is the new drink of choice at hip cafes worldwide, but Japanese producers are struggling to keep up with soaring demand for the powdered green tea.

Matcha is going mainstream in Canada, but surging demand and limited supply could send prices soaring by 30–40% in the coming years.

Matcha is the new drink of choice at hip cafes worldwide, but Japanese producers are struggling to keep up with soaring demand for the powdered green tea.