Top nine matcha food brands redefining wellness in 2025, from ceremonial-grade classics to innovative formats that make ...

Market turmoil has spurred a fierce debate among the matcha faithful about who exactly is responsible for the dwindling ...

Due to the L-theanine levels in matcha, it’s generally considered better for gut health than coffee. Coffee is more acidic and is therefore harsher on the gut microbiome. Matcha also has prebiotic ...

“Matcha tea is gaining significant traction in India,” says Anand Ramanathan, partner & consumer industry leader at Deloitte ...

Matcha moves the market: Why cafés and brands are investing in the green tea wave Once a niche wellness drink, matcha is now a revenue-driving staple in India’s café scene. From sourcing ...

Some flagship firsts include a zen garden at the center, a space that can fit 60 seats, and new Filipino-Japanese fusions, ...

Japan's green tea exports, including matcha, rose 25% by value to 36.4 billion yen ($252 million) in 2024, driven largely by ...

Matcha tea shortage is causing chaos worldwide. Find out why supplies are running dry and how companies are keeping up with ...

Supply problems, compounded with increasing prices due to tariffs, have hit Seattle-area coffee shops hard, leading to a lowered inventory or no matcha at all.

At a minimalist Los Angeles matcha bar, powdered Japanese tea is prepared with precision, despite a global shortage driven by ...

From Sunday brunch menus to your daily cleanser — matcha has made a bold leap. Fueled by Instagram aesthetics and Gen Z ...

So, what exactly sets matcha apart from regular green tea? Although both are derived from the same plant, there are several key differences.