Many marketing departments seem to lack a marketing plan for continually marketing to the young and restless. Moreover, marketers speak the same language to the 60-year-old customer from Fort ...

On August 3, we released our first video as part of a four-week video series that is now available on YouTube, in order to help promote Flippze at each college.”Create how-to videos on topics of ...

The spending power of U.S. college students adds up to an average of $600 billion annually. Consisting almost exclusively of 18- to 24-year-olds, the college demographic is remarkably age stable.

Several clear patterns have defined the most successful marketing investments, and they boil down to five strategies: 1. Focus on the product. While I am loath to reduce a college education to the ...

But the most serious problem lies in the topics students don’t cover at length–or at all. The list is long: Content marketing, search engine optimization, social media, marketing software ...

NIL officially became a red-hot marketing topic on July 1, 2021, when the NCAA enacted a rule to allow college athletes to profit from their names, images and likenesses (NIL). Now college athlete ...

New College of Florida’s New Topics lecture series kicks off its 2022-23 season this month, featuring talks on timely issues such as coastal resilience and the entertainment marketing revolution ...

Auburn University basketball great, Olympic gold medal winner and former NBA MVP Charles Barkley has partnered with the Alabama Community College System for a new marketing campaign, ACCS staff ...