A Small Business Expo is set for July 23 at Shawnee Community College, offering a no-cost opportunity for entrepreneurs and small business owners to learn and ...

Johnny Moore, who has been chancellor of Arkansas State University-Newport for more than four years, will depart at the end of the month to take over as leader of a college in Mississippi.

The university partners with Green Flower to offer five different cannabis industry certificates, with courses designed for ...

Among marketing firms in the Atlanta area, Ground Work Agency is a relative newcomer that stands out for its dual mission of ...

In tech, though it’s a different story. A report from venture capital firm SignalFire found the number of new grads hired by ...

Ahead of the Media–Marketing Integration: Practices, Policies, Problems and Remedies conference at LCC in July 2025 at LCC, we spoke with Jonathan Hardy about branded content, global regulation, and ...

From CTAs to checkout tweaks, this guide shares practical A/B test ideas to help you get more clicks, signups, and sales.

KALAMAZOO, Mich.—Western Michigan University digital marketing students clinched first place in the 2025 Digital Marketing Competition, hosted by Purdue University Northwest College of Business, after ...

College students value companies with authenticity. Learn how to reach this demographic through social media and using online and traditional tactics.

The Brandtech Group is announcing a new pilot programme with Imperial College Business School to enable MSc Strategic Marketing Online students to be trained on how to use its Gen AI marketing ...

New College of Florida administrators change tune, delay Russell Brand free speech panel citing media climate as a distraction from event's purpose.

To successfully integrate generative AI (gen AI) in marketing, companies need to balance automation, customization, and human oversight. As such, they should follow a few steps. First, determine ...