As part of their capstone course, Minnesota Carlson marketing students examined the public perception and economic health of ...

One of the most important jobs of marketers is to segment their market. They need to know how to divide up their clients, ...

The future of brand measurement must be a collaboration between academia and practitioners. A recent gathering at Kellogg ...

The retailer widens the lens on back-to-school marketing by iterating on a “Yes, J.C. Penney” positioning that has boosted ...

The relationship between neurodevelopmental disorders and cancer networks presents an intriguing area of research, especially concerning metabolic ...

The University of Arkansas, Fayetteville is expediting its full-time MBA program so students can bring their enhanced skills ...

Andy Byron, the CEO of Astronomer, became the center of a viral controversy after a kiss cam at a Coldplay concert captured ...

Luther College is launching a marketing program to meet growing demand among current and prospective students.

College students value companies with authenticity. Learn how to reach this demographic through social media and using online and traditional tactics.

The Brandtech Group is announcing a new pilot programme with Imperial College Business School to enable MSc Strategic Marketing Online students to be trained on how to use its Gen AI marketing ...

New College of Florida administrators change tune, delay Russell Brand free speech panel citing media climate as a distraction from event's purpose.

To successfully integrate generative AI (gen AI) in marketing, companies need to balance automation, customization, and human oversight. As such, they should follow a few steps. First, determine ...