Adidas chief executive Kasper Rorsted told CNBC on Wednesday hat the sports apparel brand has turned its back on TV advertising. Rorsted explained the company is looking to boost its ecommerce ...

MARKETING: Why TV commercials are so costly. May 10, 2004 01:00 ... This is a breakdown of average costs to produce a 30-second automotive commercial that airs on national TV. Production ...

That was the case for Untuckit, a men's apparel company founded in 2010 that sells shirts that are designed to be worn untucked. To address the challenge of determining the efficacy of its TV ...

Are you a print subscriber? Activate your account. By Asa Hiken - 18 min 33 sec ago By Ewan Larkin - 9 hours 14 min ago By Ad Age Studio 30 - 11 hours 18 min ago By Tyler Bishop - 15 hours 25 min ...

iSpot.tv charges anywhere from $1,000 to $10,000 per month for its service, which uses audio and video fingerprinting technologies to monitor, tag and analyze TV commercials in real time.

As much as people engage with marketing options like social media and digital ads, TV commercials still are a highly effective way to reach consumers.Even today, TV is the most trusted form of ...

NEW YORK, May 20, 2025--Today, Comcast Advertising, the advertising division of Comcast, announced a brand-new AI creative platform that gives brands an easy way to build TV-grade ads to reach ...

Pharma TV ads have been breaking out their boogie shoes lately. A handful of branded drug ads currently on the air are using popular ‘70s light rock songs to accompany their treatment messages ...