AI is transforming the way businesses connect with their audiences, making interactions more intuitive, adaptive and ...

Prepaid gift cards are subject to high levels of fraud. New technology helps counter this, and can be used as part of loyalty ...

Optimizing the customer journey is crucial to the success of digital marketing strategies. Companies must adopt a data-driven ...

Marketing leaders should have a holistic understanding of all types of marketing, including navigating trends, AI tools and a ...

Save time on content creation and get more results by repurposing existing content. Learn how to repurpose content, find new audiences and boost SEO.

Matt Holt, CSO at Digitas UK, argues that the future of marketing lies not in better tools but in better systems and a shift ...

Most organizations rely on traditional last-touch attribution, a simple model that assigns 100% credit to the last engagement ...

For decades, the question of how to best compensate a marketing partner has been dominated by a handful of models, each with its own inherent trade-offs. As the demand for capital efficiency and ...

Dreamdata, a B2B marketing analytics platform, has secured a $55 million Series B round of funding, the company told ...

Customer journey optimization helps you understand, refine, and improve every interaction a customer has with your brand. It combines analytics, automation, and real-time personalization to increase ...

Unlock omnichannel success with PPC strategies that drive engagement, streamline communication & boost ROI. Contact TechWyse ...

Personalization has become a top priority for organizations seeking to deliver differentiated customer experiences and drive commercial results. In 2025, the marketing budget allocated to ...