In the competitive realm of financial services, personalized marketing is not just beneficial—it's transformative. McKinsey's ...

In today’s digital age, consumers interact with brands through multiple touchpoints—websites, social media, emails, mobile ...

An innovative, privacy-conscious alternative measures emotional responses without cameras by leveraging radio waves and AI.

With 70% of business transformation projects failing, marketing data and technology could hold the key to success.

Organisations across the region are prioritising cyber security, customer experience and application development, even as they navigate cloud repatriation and a growing skills gap in AI and security.

Whether your business is targeting other businesses (B2B) or consumers (B2C), they all have one thing in common: people.

When businesses invest in marketing, they expect that investment to pay off in sales growth. This is true whether they are ...

Move from busywork to a strategic approach that builds meaningful connections and drives sustainable growth. The post 5 ways to transition from tactical to strategic marketing appeared first on ...

That single view of the customer has always been a Holy Grail for marketers - and it's never been more important than today ...

In a fast-paced world where shopper behaviors evolve rapidly, loyalty programs must adapt to stay effective. A “set it and ...

Sales and marketing teams have worked in silos for so long that their processes, goals, and tools have become completely disconnected.

Performance marketing has traditionally relied heavily on last-click attribution and basic demographic targeting, but as marketers know, this space is rapidly evolving.