Marketing leader Joe Bresler shares how data fluency, adaptability, and human connection define successful marketing careers ...

Most organizations rely on traditional last-touch attribution, a simple model that assigns 100% credit to the last engagement ...

JourneyLab, built on AI and data-driven customer insights, enables teams to understand key audiences, map real buyer behaviors, devise and deliver personalized experiences, and continuously optimize ...

For decades, the question of how to best compensate a marketing partner has been dominated by a handful of models, each with its own inherent trade-offs. As the demand for capital efficiency and ...

Dreamdata, a B2B marketing analytics platform, has secured a $55 million Series B round of funding, the company told ...

Customer journey optimization helps you understand, refine, and improve every interaction a customer has with your brand. It ...

Unlock omnichannel success with PPC strategies that drive engagement, streamline communication & boost ROI. Contact TechWyse ...

London, England / / August 27, 2025 / AmpiFire Key Takeaways Content marketing automation saves valuable time by handling repetitive tasks while maintaining consistency across channels Strategic ...

As privacy laws tighten and AI matures, CMOs are rebuilding personalization around transparency, governance and value ...

In this article, sports betting and casino platform provider Uplatform shares insights into its latest ebook on Customer Journey Mapping and how operators can use it to elevate their businesses.

Discover how to leverage customer archetypes to supercharge your marketing. Learn to identify, create, and use these tools for better ROI. Think of customer archetypes as your secret weapon in the ...

The following is a guest piece written by Harvey Ma, vice president and general manager, Sam's Club Member Access Platform. Opinions are the author’s own. The future of in-store retail media isn’t ...