To build long-term loyalty and relevance, brands must evolve with their customers and stay aligned with their expectations.

The collaboration between Force Marketing and automotiveMastermind is designed to help car dealers better connect with customers.

Gamification is the process of applying game principles to non-game activities to encourage engagement, participation, and loyalty — think challenges, rewards, and a sprinkle of friendly competition.

N.Rich CEO Markus Ståhlberg unpacks the AI-powered GTM shift — and why marketing must lead system design to ensure long-term ...

Management and technology consultancy BearingPoint has released a new thought leadership report, “The AI Sales & ...

By extending its onboarding to 100 days, prioritising retention-driving benefits, and crafting a personalised experience, The ...

Your vision: A journey worth advocating. Your customer journeys should feel like a carefully choreographed performance – every step designed to delight. On paper, you might have invested heavily in ...

This story was originally published on CX Dive. To receive daily news and insights, subscribe to our free daily CX Dive newsletter. Customer journey mapping emerged as a way to visualize the steps ...

The Customer Journey is a seven-step guideline used by businesses to help them provide the right messaging at the right time as their customers engage in purchasing decisions. In B2B marketing, it ...

But understanding and acting on actual customer behaviors has fallen from 85% last year to 44% in 2024, according to The State of Customer Journey Success 2024-2025, a study by CX Network in ...

A customer journey map visualizes the steps a user takes on a website, from entry to purchase or information acquisition. It identifies key touchpoints, user emotions, and pain points, providing ...