With quality, centralized data, AI tools can be trained to recommend relevant content, meetings and experiences to ...

Optimizing the customer journey is crucial to the success of digital marketing strategies. Companies must adopt a data-driven ...

Customer journey optimization helps you understand, refine, and improve every interaction a customer has with your brand. It combines analytics, automation, and real-time personalization to increase ...

WPP Media found most customers enter the buying cycle heavily predisposed to a certain brand, limiting the effect of ...

Most organizations rely on traditional last-touch attribution, a simple model that assigns 100% credit to the last engagement ...

The Seplat Energy Plc., leading Nigerian independent energy company, has reiterated commitment to developing capacity of its media stakeholders, fostering increased professionalism ...

B&M and Cash For Kids are tapping into influencers, directional signage and the power of radio to take their 12-year tie-up ...

The acquisition adds marketing automation, customer engagement, and account-based marketing expertise, completing Mod Op’s ...

For decades, the question of how to best compensate a marketing partner has been dominated by a handful of models, each with ...

Dreamdata, a B2B marketing analytics platform, has secured a $55 million Series B round of funding, the company told ...

Personalization has become a top priority for organizations seeking to deliver differentiated customer experiences and drive commercial results. In 2025, the marketing budget allocated to ...

Human-to-human marketing creates constellations—connected points of light that, together, show customers exactly where you're ...