Optimizing the customer journey is crucial to the success of digital marketing strategies. Companies must adopt a data-driven ...

With quality, centralized data, AI tools can be trained to recommend relevant content, meetings and experiences to ...

WPP Media found most customers enter the buying cycle heavily predisposed to a certain brand, limiting the effect of ...

Most organizations rely on traditional last-touch attribution, a simple model that assigns 100% credit to the last engagement ...

The Seplat Energy Plc., leading Nigerian independent energy company, has reiterated commitment to developing capacity of its media stakeholders, fostering increased professionalism ...

B&M and Cash For Kids are tapping into influencers, directional signage and the power of radio to take their 12-year tie-up ...

Matt Holt, CSO at Digitas UK, argues that the future of marketing lies not in better tools but in better systems and a shift ...

This is particularly true for online businesses such as non-GamStop casinos and financial service companies that require ...

The Travel Alliance, a coalition of leading mobile operators across Asia-Pacific including Singtel, AIS, Taiwan Mobile, GOMO Philippines, KDDI, Telkomsel, Optus and HKT, has launched WanderJoy, touted ...

The 2026 agenda has been shaped by an Advisory Board representing a cross-section of the continent’s most influential leaders ...

Seplat Energy Plc has advocated entrepreneurship for media professionals, while introducing various business opportunities they can venture into in preparation for retirement.The was part of the ...