Learn the key types of paid media, how they work, and when to use them to get better results from your marketing budget.

Although fewer companies fly the skyward tow ads, those who do claim business is booming and data backs them up.

Ann Mukherjee Marketing Summit, Booth faculty and alumni leaders examined AI’s power to connect brands to customers.

Banners rarely work alone. They often complement other marketing tools like flyers, social media, email campaigns, and ...

Food solutions company SpartanNash® (the "Company") (Nasdaq: SPTN) today announced Matt Plumb has been named Vice President, Marketing, Retail Banners, effective immediately. In the newly created ...

GRAND RAPIDS, Mich., May 19, 2025 /PRNewswire/ -- Food solutions company SpartanNash ® (the "Company") (Nasdaq: SPTN) today announced Matt Plumb has been named Vice President, Marketing, Retail ...

Matt Plumb has been named Vice President, Marketing, Retail Banners, leading shopper-focused marketing strategies for SpartanNash’s portfolio of nearly 200 Company-operated retail stores and ...

Zani will arrive in the first phase of the Wuthering Waves 2.3 update, which releases on April 29, 2025. She is confirmed to be a Spectro Gauntlet user who employs the new frazzle reaction to ...

When HotWired launched the first widely recognized banner ad for AT&T on October 27, 1994, few could have predicted its profound impact on the advertising industry. While Global Network Navigator ...

In a similar way, generative AI represents a watershed moment in digital marketing. Banner ads may have introduced marketing’s holy grail targeting strategy – right person, right message, right time – ...

The Drum team is on the ground at the ANA Masters of Marketing 2024 this week in Orlando, Florida. Here are the real-time insights we’ve been hearing from industry leaders.

Simply, to put a banner ad for B2B is nothing but graphical form of promotion and marketing, usually used on various websites, to advertise a certain brand or any particular product. These Banners can ...