A new wave of ultra-concentrated fragrances is flooding the luxury market. But what's behind the craving for such intensity?

"The "French woman" sleep hack refers to the idea of applying a light fragrance –usually something calming – before bed as ...

Through Brown Sugar Babe and the Black Fragrance Association, Maekaeda Gibbons is making space for Black women in scent culture.

According to perfume experts, these are the unexpected notes that we'll be smelling everywhere this summer.

Billionaire Telegram CEO reveals plans to divide wealth among more than 100 children Ranking All-You-Can-Eat Chain Buffets From Worst To First Trump says America has ‘too many’ national ...

President Trump has launched a new line of fragrances called “Victory 45-47” on his Truth Social website, which are available for purchase in early December.

The president announced a fragrance line called Victory 45-47. Each bottle costs almost $250.

Avon’s Perfect Nonsense is a scent story like no other—three daring fragrance combinations that push boundaries, defy logic, ...

How AI infiltrated perfume AI is rapidly changing how fragrance is created — and who gets credit. Some say it’s innovation. Others call it erasure.

Damp carpet and old coffee. That is how a perfumier might have described the “top notes”—industry speak for the initial olfactory experience—at SIMPPAR, the annual fragrance-ingredient ...

Honorine Blanc has a stacked resume. The perfumer has created countless fragrance classics for brands big and small, ...

The "Heavenly" fragrance isn't new to the Victoria's Secret line; it's been a favorite in its beauty collection since 1999, now tweens are making it their signature scent.