"We need to stop calling it Incognito and stop using a Spy Guy icon." I Spy. Google is at the center of an icky lawsuit, filed in May, that alleges the Silicon Valley giant misled the public about ...

When you use Chrome's incognito mode, you're preventing the browser from saving your browsing history and other private data, as well as preventing Chrome from recording your browsing session.

Google is updating the warning on Chrome's Incognito mode to make it clear that Google and websites run by other companies can still collect your data in the web browser's semi-private mode.

Leaked emails revealed Google employees mocking the company's 'incognito mode' browser and saying it was not 'truly private' as the company facing lawsuit on behalf of a million users.

Data on where Incognito Mode users go online, what they do on certain sites and what ads they view could be used for conversion tracking, which lets advertisers learn how users interact with ads ...