A new logo and pattern have been developed for the storied luxury SUV brand, but we're not so sure it was worth the effort.

When creating a brand identity, some would say the most important job is to make sure the design is totally unique in order ...

Luxury fashion houses are falling out of favour with younger consumers, as the rise of “quiet luxury” turns consumers off ...

Here's how luxury brand collaborations of tennis players redefine success, blending sport, style & influence in the new measure of greatness.

Last year there was one branding story that hogged more headlines than the rest. News of Jaguar's colourful (or as some ...

Bentley has updated its emblem for just the fifth time since its founding in 1919, and without breaking hard from 106 years ...

With a minimalist design inspired by its Wildcat Concept, the luxe Buick Enclave is leading a sales revolution. This is why.

Mckee's mantra is staying "ahead of time." Whether it's adopting gyro-enabled websites that don't require apps or pushing ...

Range Rover now has its own logo for the first time. The luxury automaker is unveiling a sleek new look as it gears up to launch its first electric SUV later this year. Since it launched its first ...

JLR has revealed a bold new logo for the Range Rover brand, as it prepares to launch the luxury SUV marque's first electric ...

The two logos consist of Range Rover’s R letters being stacked and mirrored, and the other has the R letters rotated in 90, ...