A new logo and pattern have been developed for the storied luxury SUV brand, but we're not so sure it was worth the effort.

The overhaul was nicknamed Project Arden as a nod to the Elizabeth Arden beauty salon, best known at the time for its ...

Costco Kirkland products range from food products — like maple syrup, lasagne and coffee — to consumer goods, with many ...

ExxonMobil is marking the 100th anniversary of its Mobil Delvac™ lubricant brand, first introduced in 1925 to serve the ...

ExxonMobil’s Mobil Delvac brand is commemorating its 100th anniversary, marking a century of leadership in diesel engine ...

Costco sells house-brand motor oil under the Kirkland Signature label it uses for many other products. Does this oil pass the ...

Names like HEMI and Cummins elicit strong recognition, which is why it's odd that GM doesn't have a strong, recognizable ...

Bentley has updated its emblem for just the fifth time since its founding in 1919, and without breaking hard from 106 years ...

The club have renewed their sponsorship deals with two long-term supporters of the club in Exol Lubricants and Nicol & Co Estate Agents. Exol Lubricants, the largest independent lubricants blender ...

Clayton Dubilier & Rice, which employs BP chairman Helge Lund as an advisor, is among the bidders for the troubled oil ...

Top 10s uncovers the surprising hidden messages behind iconic brand logos.

Marketers often worry that performance marketing and its focus on short-term sales is crowding out brand-building activities aimed at enhancing customer perceptions of their brand—and is ...