A new logo and pattern have been developed for the storied luxury SUV brand, but we're not so sure it was worth the effort.

Costco Kirkland products range from food products — like maple syrup, lasagne and coffee — to consumer goods, with many ...

ExxonMobil is marking the 100th anniversary of its Mobil Delvac™ lubricant brand, first introduced in 1925 to serve the ...

ExxonMobil’s Mobil Delvac brand is commemorating its 100th anniversary, marking a century of leadership in diesel engine ...

Costco sells house-brand motor oil under the Kirkland Signature label it uses for many other products. Does this oil pass the ...

Names like HEMI and Cummins elicit strong recognition, which is why it's odd that GM doesn't have a strong, recognizable ...

The club have renewed their sponsorship deals with two long-term supporters of the club in Exol Lubricants and Nicol & Co Estate Agents. Exol Lubricants, the largest independent lubricants blender ...

Clayton Dubilier & Rice, which employs BP chairman Helge Lund as an advisor, is among the bidders for the troubled oil ...

Top 10s uncovers the surprising hidden messages behind iconic brand logos.

Sean "Diddy" Combs carried on an alternative sex life — he enjoyed taking drugs and watching other men have sex with his ...

With projected growth to US$ 180.21 billion by 2030, the Global Lubricants Market represents a significant opportunity for private label brands, tech startups, niche formulation developers, e ...

The brand logos of start-ups incubated by the EDII–Anna Business Incubation Research Foundation (EDII-ABIRF) were launched on Friday.