They love New York — and the state’s iconic marketing logo from the 1970s, which local officials are reviving to try to boost the Big Apple’s post-COVID recovery.

The logo draws on the “I ️ NY” logo, designed by Milton Glaser for a 1977 campaign to promote tourism in New York State. At the time, the state was in the midst of an economic crisis, with ...

Become a paid member to listen to this article. The iconic “I Love NY” logo that has been emblazoned on t-shirts, mugs, and all sorts of memorabilia just got an update. Originally designed by ...

The Nets describe the new secondary logo as a “throughline of hoops with nods to Brooklyn’s unique style and our roots in New Jersey” and added that it’s “stylized for the borough.” ...