On October 27, 1994, the first online banner ad appeared, a 468 x 60 image for AT&T across the top of Wired Magazine’s HotWired site. Twenty years later, we’ve been through web 2.0, social ...

Long Ago and Far Away the Banner Ad Was Born. For Wired’s 20th anniversary, we remember 1994, the year the banner ad was born. One of the original banners, October 27, 1994 ...

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The world's first banner ad - run by AT&T on hotwired.com in October 1994. ... Convo Media’s Harris said the days of ‘spray and pray’ banner ads are long gone, ...

Beyond the Banner Ad. August 31, 2000. ... The ad opened a window into the Web auction, displaying a mini-photo as well as the constantly changing price and number of bidders. ...

Banner ads can make people aware of a product, associate a brand name with what a product stands for, lead to higher recall, build brand equity, and sometimes create a positive brand attitude. Ads ...